6 Months Industrial Training in Digital Marketing in Mohali

Key Learning Outcomes:

Understand the core concepts of digital marketing.
Learn to create and execute comprehensive digital marketing strategies.
Master the latest digital marketing tools and platforms.
Get hands-on experience with SEO, social media marketing, email campaigns, PPC, and analytics.
Develop practical skills in online advertising, content creation, and audience engagement.
Prepare for industry-recognized certifications.

Course Structure

This course is divided into six modules, each spanning a month. Every module has several lessons, assignments, and practical projects that will be evaluated.

Module 1: Introduction to Digital Marketing

Lesson 1.1: What is Digital Marketing?

Overview of Digital Marketing:
- Definition, importance in today’s market.
- Traditional Marketing vs. Digital Marketing.
Types of Digital Marketing:
- Search Engine Optimization (SEO), Pay-Per-Click (PPC), Content Marketing, Social Media Marketing (SMM), Affiliate Marketing, and Email Marketing.

Lesson 1.2: How Digital Marketing Works

Marketing Funnel:
- Awareness, Interest, Decision, and Action (AIDA Model).
Buyer’s Journey:
- Understanding buyer personas and their journey.
Key Terminology:
- CTR, Conversion Rate, CPC, ROI, Impressions, etc.

Lesson 1.3: The Digital Marketing Ecosystem

Major Digital Channels:
- Websites, search engines, social media, email, and mobile apps.
How Channels Work Together:
- Synergies between SEO, PPC, content marketing, and social media.
Tools Overview:
- Google Analytics, SEMrush, Hootsuite, MailChimp, etc.

Assignment 1:

Create a simple digital marketing strategy for a hypothetical company.

Module 2: Website Design & SEO Basics

Lesson 2.1: Introduction to Website Design

Importance of a Website:
- The foundation of digital presence.
Key Components of a Website:
- Homepage, landing pages, blog, product pages.
Principles of User Experience (UX):
- Navigation, site speed, mobile responsiveness.

Lesson 2.2: SEO (Search Engine Optimization) Fundamentals

How Search Engines Work:
- Crawling, indexing, and ranking.
On-Page SEO:
- Title tags, meta descriptions, headers, keywords, internal linking.
Off-Page SEO:
- Backlinks, social signals, local citations.

Lesson 2.3: Keyword Research

Importance of Keywords:
- Long-tail vs. short-tail keywords.
Tools for Keyword Research:
- Google Keyword Planner, Ubersuggest, SEMrush.
Creating Content Around Keywords:
- Content structure, keyword placement, keyword density.

Assignment 2:

Optimize a web page for SEO, including proper meta descriptions, titles, and keywords.

Module 3: Content Marketing & Social Media Strategy

Lesson 3.1: Introduction to Content Marketing

Importance of Content in Digital Marketing:
- Building authority, engagement, and conversion.
Types of Content:
- Blogs, articles, infographics, videos, case studies.
Content Strategy Development:
- Target audience research, editorial calendar, repurposing content.

Lesson 3.2: Blogging & Content Creation

How to Write a Blog Post:
- Research, drafting, SEO integration, and publishing.
Content Distribution Strategies:
- Sharing through email, social media, and partnerships.

Lesson 3.3: Social Media Marketing

Social Media Platforms Overview:
- Facebook, Instagram, Twitter, LinkedIn, Pinterest.
Creating a Social Media Strategy:
- Setting objectives, identifying target audiences, developing content.
Engagement Tactics:
- Contests, polls, stories, live sessions, responding to comments.

Assignment 3:

Create and schedule a one-month content calendar for a brand's blog and social media platforms.

Module 4: Paid Advertising & Email Marketing

Lesson 4.1: Pay-Per-Click Advertising (PPC)

Introduction to Google Ads:
- Setting up campaigns, understanding bidding strategies.
Key Metrics to Monitor:
- CTR, Quality Score, conversion rate.
Google Display Network vs. Search Network:
- Differences, advantages, and when to use each.

Lesson 4.2: Facebook & Instagram Advertising

Setting Up a Campaign:
- Targeting, budgeting, and creative.
Ad Formats:
- Photo ads, video ads, carousel ads.
Tracking Performance:
- Analyzing audience behavior, adjusting campaigns.

Lesson 4.3: Email Marketing Basics

Building an Email List:
- Techniques for gathering subscribers.
Crafting Effective Email Campaigns:
- Subject lines, body content, CTAs.
Email Automation Tools:
- MailChimp, ActiveCampaign, HubSpot.

Assignment 4:

Develop a Google Ads PPC campaign for a local business.

Module 5: Analytics & Reporting

Lesson 5.1: Introduction to Digital Marketing Analytics

Importance of Data in Marketing:
- How data drives decision-making.
Key Metrics to Track:
- Traffic, conversions, bounce rate, ROI, lifetime value of a customer.
Tools for Measuring Performance:
- Google Analytics, SEMrush, Ahrefs.

Lesson 5.2: Google Analytics Basics

Setting Up Google Analytics:
- Installing tracking codes, setting up goals.
Analyzing Traffic Sources:
- Organic, paid, referral, direct.
Tracking User Behavior:
- Pages visited, time spent, bounce rate.

Lesson 5.3: Creating Reports and Dashboards

Customizing Reports:
- Filtering data, creating custom dashboards.
Presenting Data to Stakeholders:
- Visualizing data through charts and graphs.

Assignment 5:

Create a detailed Google Analytics report based on a hypothetical company’s website performance.

Module 6: Capstone Project & Certification Preparation

Lesson 6.1: Integrating Digital Marketing Channels

Building a Holistic Digital Marketing Strategy:
- Aligning SEO, PPC, social media, content, and email marketing.
Case Studies of Successful Campaigns:
- Analysis of top digital marketing strategies.

Lesson 6.2: Industry Certifications

Certifications in Digital Marketing:
- Google Analytics, Google Ads, Facebook Blueprint, HubSpot certifications.
Mock Exams and Preparation:
- Sample tests and review sessions for certification exams.

Lesson 6.3: Capstone Project

Final Project Overview:
- Create a comprehensive digital marketing strategy for a real or hypothetical client.
Deliverables:
- SEO audit, PPC campaign, content calendar, social media plan, and a final report.

Assignment 6:

Submit and present the capstone project.

Bonus Topics:

E-commerce Marketing:
- Techniques for promoting products online.
Mobile Marketing:
- Targeting mobile users through SMS, apps, and mobile-optimized websites.
Affiliate Marketing:
- Partnering with influencers and affiliates for product promotion.

Why DDI Mohali?

DDI Mohali is a renowned institute offering professional training in Digital Marketing. The course has been designed by industry experts and tailored to provide practical exposure and real-world experience. With state-of-the-art facilities, experienced faculty, and industry-recognized certification, DDI Mohali ensures students are ready to take on any digital marketing challenge upon completion.

Conclusion:

The "Digital Marketing Six Months Training Course" by DDI Mohali equips you with the skills and knowledge required to excel in the digital marketing landscape. By the end of the program, you'll have practical experience, completed projects, and industry certifications that make you competitive in the marketplace.

This content could be further expanded with detailed explanations, diagrams, examples, and more extensive case studies to reach the 10,000-word mark. Would you like me to dive deeper into any specific section or provide more information on tools and resources?